Wow…just, wow.

I have no idea who made this, who’s behind it or anything, but unlike all those «feel sorry for these people, look we’re telling you their whole life story»-ads you see all the time, it makes you look. And then you look again. And then you start thinking. I mean, how did they do it? How did these people get in the real situation they’re in? Why are they there?

If you have any information about who made this movie, please tell me. I’d love to see more from these people.

I must admit I feel pretty jaded to these kind of ads. Every time I see someone clearly suffering in the media, I shut off. I’ve heard about these issues my whole life, and I’ve learned not to care. How can I, a girl in my early twenties, have energy enough to care for me, my family, my friends and all the suffering of the world? I don’t earn enough to pay anything to charity, and I don’t have enough spare time to do any practical. How can I, a member of the design world do anything for people at the other end of the planet?

Let me know.

These guys knew. They made a brilliant piece of video. Without words, they managed to get through a message the general world of advertising cannot.

Perfect pictures for imperfect world
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